T’ÄHÄ Mexican Kitchen
T’ÄHÄ Mexican Kitchen
The story
From challenge to working system.
Challenge
Every campaign ran a full cycle: awareness content to build anticipation, PR outreach to earned media, email sequences to convert interest into reservations, and CTAs embedded at every touchpoint. The result was consistent, predictable reservation flow — not random spikes.
Solution
Every campaign ran a full cycle: awareness content to build anticipation, PR outreach to earned media, email sequences to convert interest into reservations, and CTAs embedded at every touchpoint. The result was consistent, predictable reservation flow — not random spikes.
Measurable growth
The work, in numbers.
Sold-out Michelin dinners. 5.24M+ impressions. Zero paid ads.
5.24M+
total impressions (+544% period over period)
30%
email open rate — 2× industry average
4+
sold-out events — organic only, zero paid ads
Photo gallery
The brand, in frame.
A visual record of the atmosphere, details, people, and moments that made the work recognizable.
The approach
What we changed.
01
We built a multi-step funnel — not just posts
Awareness content, PR outreach, email sequences, and CTAs at every touchpoint produced consistent, predictable reservation flow.
02
PR + email sold out Michelin-star events with no paid spend
For the Mar & Tierra collaboration with Chef Alberto Ferruz (2 Michelin Stars, BonAmb, Spain) — the first event of its caliber in Kansas City — targeted PR, a carousel campaign, Story countdowns, and a multi-step email sequence sold out both nights. Same for the T’ÄHÄ Takeover series.
03
One offer. Every platform. Compounding reach.
The $1 Oysters Wednesday campaign generated 33K+ impressions on Instagram, 33K+ on TikTok, plus Facebook and Stories reach — compounding week over week into the Plaza’s most-anticipated weekly standing.
04
We built a brand creators want to belong to
Creators visited specifically to shoot content — drawn by the aesthetic and culinary prestige — generating an estimated 100K+ additional impressions at zero production cost.
05
We created the tagline — and it stuck
“Crafting Mexican Excellence” was originated by Atrium and now appears across all channels, printed menus, event materials, and in-house signage.
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